The New Zealand service, like its British counterpart, will be managed by accredited payment intermediaries but will not require linkage to a banking account or a credit card. It is likely that the service will aim to attract content providers, since micro-payments for content consumed on the phone are a logical proposition.
Accredited payment intermediaries for the U.K. Payforit service might provide an indication of what sorts of entities might support the New Zealand Payforit.