New Apple TV Coming?

Rumored Apple television Would have to "think different."

Apple might be working on a television, the Steve Jobs biography apparently indicates.

“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” author Walter Isaacson writes.

Such an effort would likely have to integrate content sources, create some sort of navigation system and then dispense with awkward and cryptic remote controls.

You'd probably want to use a standard-issue iPhone or iPad, for example. But if Apple follows the example of earlier disruptions, the Apple effort would include a significant content delivery mechanism. It was iTunes that made the iPod, the App Store that made the iPhone, Apps that made the iPad.

And since the whole point of TV is to "watch stuff," any new Apple initiative would have to include a content store of some sort, not simply integration of various input sources.

Jobs's final plan: an ‘integrated’ Apple TV