Sunday, October 23, 2011

Google Considers Yahoo bid

Google has talked to at least two private equity firms about potentially helping them finance a deal to buy Yahoo Inc.'s core business, according to the Wall Street Journal.

Though it is obvious why Google would want access to Yahoo's display advertising business, any such deal would immediately trigger antitrust review.

In 2008 the Federal Trade Commission nixed even a search advertising partnership between the companies. Perhaps Google thinks it could strike a deal to spin off the Yahoo search business, which is the likely source of antitrust concern, and just keep the portal operations.

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