Communications Spend Down 1% in 2009, Up 2.6% Next 5 Years

Total U.S. communications spending will decline one percent in 2009 to $882.6 billion, but will grow 3.6 percent per year over the next five years to more than $1 trillion, according to Veronis Suhler Stevenson, a normally sober outfit.

The caution there is how one defines "communications." Estimates of this magnitude for the U.S. market necessarily include lots of other activities such as local area network and other premises networking services and products, and is not a direct proxy for "telecommunications."

This growth will make communications the third fastest-growing sector (behind mining and construction) of the U.S. economy through 2013, VSS says.

Telecom's Third Rail

There's a thoroughly uncomfortable question nobody in the telecom business wants to touch. Most people have heard the analogy that communications networks are fundamental underpinnings to future economic success, much as roads, railways or airline routes might be.

Most people are at least casually familiar with the plight of the newspaper business, which seemingly has yet to find a way to remain financially viable in a market that offers many substitutes.

Now there are the first projections that the advertising business, which except for normal economic fluctuations has grown for 30 years or more, might now face a future where brand spending actually decreases over time, in a structural, not secular shift.

So the uncomfortable question is whether the telecom business is in fact becoming a sort of infrastructure, like roads. And what I mean by that is that the business model for roads is largely indirect. True, there are some toll roads, but most roads, though an input to other revenue-generating enterprises, do not make money: they lose it.

So the "roads" or infrastructure analogy should be troublesome in the extreme. It at least implies an industry that has the profit sucked out of it, that is foundational and important, but not profitable in the way it has been.

At some point, should that continue, the industry as we now know it could not continue to exist. There would be a need for big pipes to virtually all locations. We need roads. But all the other economic activity would then be created by industries that support people driving cars.

This is something here more than the fear of being reduced to "dumb pipe" providers. Many businesses operate as low-margin "commodity" affairs, especially when they have large scale.

The newspaper analogy is more unnerving. That analogy suggests that communication networks could become something more akin to "roads," where there actually is no viable business model, and the infrastructure is a societal "cost" borne by taxpayers.

Perhaps you think governments globally have enough extra headroom to increase taxes to do such a thing. If there is no viable business model, that will be your only choice.

Being an optimist, I suspect the analogy is imperfect. I think executives will show enough creativity to avoid the worst case, and that regulators will be prudent.

What seems less debatable is the risk that if enough profit is drained out of the telecom business, even a robust "pipes" business might be tough to sustain.

That's an insight regulators in many countries have learned they must grapple with. Let us hope sane heads will prevail

iPhone Drives 41% Increase in Wi-Fi Sessions in 3 Months

In the second quarter, AT&T handled nearly 15 million Wi-Fi connections on its network, a 41 percent increase over the first quarter of this year. With approximately 25.6 million connections so far in 2009, Wi-Fi connections this year have already surpassed the 20 million connections seen in all of 2008.

In part, that may be the result of an iPhone firmware release that has made it easier for users to log in to AT&T hot spots.

Now, the iPhone automatically detects available networks and logs users in automatically.

Cricket Ratchets Up Prepaid Offers, Unlimited Web Now Included

Cricket Communications, owned by Leap Wireless International, has ratcheted up its own offers in the budding value and price wars in theprepaid wireless business.

Cricket’s $40 monthly plan, which already includes unlimited voice, long distance, domestic and international text and picture messaging, and nationwide coverage, now will include unlimited Web, unlimited 411 and unlimited service to more than 4,600 cities and towns across the US.

In addition, Cricket’s $45 monthly plan in these markets will now include the additional features of unlimited email, unlimited data backup and 30 roaming minutes per month. The $55 plan mirrors the $45 plan but also contains 200 roaming minutes per month.

The new plans take effect August 4, 2009, in select Cricket markets that cover approximately 72.3 million potential customers.

"The new features we have included in our service plans significantly increase the value we deliver to our customers," says Al Moschner, Cricket COO.

And that appears to be the story: the prepaid market is in a new stage of development where the "standard offer" is changing quite radically.

Affordable Smart Phones Next Big Thing?

Despite dramatic downward shifts in expectations for handset shipments in 2009 and 2010 as a result of the economic recession--some forecasts call for sales declines of perhaps 10 percent overall--smart phone growth continues.

In the U.S. market, AT&T has predicted that 75 percent of its device portfolio will be comprised of QWERTY input devices by the end of 2009, and those devices assume a broadband connection or at least heavy text messaging.

One can argue that the biggest They will, however, face strong competition from the BlackBerry Curve, LG Voyager and other devices designed for this growing segment of consumers interested in a better messaging and Internet experience with QWERTY inputs and at an affordable price.

The key benefit for operators in offering a greater array of smart devices is simple: increased spending on wireless data services.

On average, survey respondents who own smart phones spend 21.8 percent more on their mobile communications than feature phone users, says the Yankee Group. In part, that is because smart phone users have higher incomes.

But that will change. A new generation of more affordable Android devices, for example, are slated for launch in 2009 will be focused to attract customers who are in lower income brackets and who simply aren’t interested in spending $2,600 for their mobile phone service when the cost of a two-year contract is bundled with a particular smart phone.

And smart phone usage skews to younger demographics, primarily the 18 to 44 age demographic.

Some 41 percent of the 1,519 respondents surveyed by the Yankee Group also indicated they were either likely or very likely to purchase a smart phone and a data plan as their next mobile device.

Google Voice "Not Really VoIP"?

There has been a fair amount of chatter over the last week about Google Voice "not really being VoIP." That misses the point.

Users don't care about how we label things, nor do they care how things get done. They only care about value, utility, fun and other things of a useful nature.

Whether Google Voice is "really VoIP" or not misses the point. People like and use technology the way they want, not the way we think they "should."

YouTube Adds "News Near You"

YouTube is customizing its video feeds with a "News Near You" function that allows users to view clips related to their locations.

"News Near You" grabs video clips from sources within 100 miles of your computer’s IP address. YouTube promises to share revenues with TV outlets, but it’s a double-edged sword for local broadcasters, as is the case for print and other forms of news content.

The extra exposure and promotion, plus some possibility of increased advertising, will be helpful. What might not be helpful is one more reason for users to avoid broadcast outlets and rely on Internet mechanisms.

YouTube has deals with content sources such as ABC News, Reuters and AP. So far, about 200 news outlets have signed on to YouTube’s local video-casting initiative.