Affordable Smart Phones Next Big Thing?

Despite dramatic downward shifts in expectations for handset shipments in 2009 and 2010 as a result of the economic recession--some forecasts call for sales declines of perhaps 10 percent overall--smart phone growth continues.

In the U.S. market, AT&T has predicted that 75 percent of its device portfolio will be comprised of QWERTY input devices by the end of 2009, and those devices assume a broadband connection or at least heavy text messaging.

One can argue that the biggest They will, however, face strong competition from the BlackBerry Curve, LG Voyager and other devices designed for this growing segment of consumers interested in a better messaging and Internet experience with QWERTY inputs and at an affordable price.

The key benefit for operators in offering a greater array of smart devices is simple: increased spending on wireless data services.

On average, survey respondents who own smart phones spend 21.8 percent more on their mobile communications than feature phone users, says the Yankee Group. In part, that is because smart phone users have higher incomes.

But that will change. A new generation of more affordable Android devices, for example, are slated for launch in 2009 will be focused to attract customers who are in lower income brackets and who simply aren’t interested in spending $2,600 for their mobile phone service when the cost of a two-year contract is bundled with a particular smart phone.

And smart phone usage skews to younger demographics, primarily the 18 to 44 age demographic.

Some 41 percent of the 1,519 respondents surveyed by the Yankee Group also indicated they were either likely or very likely to purchase a smart phone and a data plan as their next mobile device.