Cricket Communications, owned by Leap Wireless International, has ratcheted up its own offers in the budding value and price wars in theprepaid wireless business.
Cricket’s $40 monthly plan, which already includes unlimited voice, long distance, domestic and international text and picture messaging, and nationwide coverage, now will include unlimited Web, unlimited 411 and unlimited service to more than 4,600 cities and towns across the US.
In addition, Cricket’s $45 monthly plan in these markets will now include the additional features of unlimited email, unlimited data backup and 30 roaming minutes per month. The $55 plan mirrors the $45 plan but also contains 200 roaming minutes per month.
The new plans take effect August 4, 2009, in select Cricket markets that cover approximately 72.3 million potential customers.
"The new features we have included in our service plans significantly increase the value we deliver to our customers," says Al Moschner, Cricket COO.
And that appears to be the story: the prepaid market is in a new stage of development where the "standard offer" is changing quite radically.
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