Directionally Helpful Trend

If one is a would-be provider of IP video content provider in the European market, the trend is helpful, if suggestive of the business challenges. As one might expect, few users say they have paid for downloaded or streamed video content. But the percentage of users who say they have done it, or would do so, seems to be growing. If we assume that the primary audience to this point has been younger demographics rather than mainstream video consumers, that's helpful.