Thursday, December 7, 2006

This Might Mean iPod is Grabbing Even More Share

Digital music sales are stalling, according to the Wall Street Journal. It could mean all sorts of things. Apple's iTunes sales might be grabbing more share in a market that has hit a threshold of usage, as there still is no evidence iTunes sales have slowed. The market might be saturating, on at least a temporary basis, possibly because some users are pondering a change of platform and don't want to buy music in file formats that cannot be transferred to the new player. Illegal file swapping might be accelerating. Or it could be that the next group of mainstream adopters simply is discouraged from buying for all sorts of reasons, ranging from the cumbersome nature of digital rights management to the non-portability of files. Buyers who are committed to the iPod might be quite happy. More casual users might not.

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