Saturday, December 16, 2006
Throw it On the Wall and See if it Sticks
Though it isn't the way service providers are used to doing things, allowing customers to discover services they like is about as rational as anything else a provider might try. Especially when everybody is in discovery mode anyways. Mobile providers "discovered" the popularity of short message service, rather than being able to predict such success. And if it doesn't die of its own weight, IMS is supposed to allow such discovery and trial processes. The Web is the other way discovery processes happen every day.
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marketing
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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