If you try to add up all the hours people report spend online, consuming media, sending messages and so forth, you realize that if those people have jobs or go to school, they must be multi-tasking. More important for anybody whose business touches advertising, online advertising spending lags time spent by users on their media. Over time, that gets rectified as advertisers move more money in an online direction.
Hence Google's interest in the mobile Web.
Monday, December 3, 2007
Major Multitasking
Labels:
Google,
multitasking,
online advertising
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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