AT&T wants to move beyond subsidizing mobile phones with that strategy to other hardware, led by netbooks, that use the AT&T wireless broadband network. After rebates, consumers can buy netbooks from Acer and Dell for $99 and AT&T says it is in talks with other computer makers as well.
The payback is substantial, as AT&T gains customers paying $60 a month under contract and spends a couple hundred dollars upfront on the subsidies. The move also should help offset weakening sales from enterprise customers.
AT&T says it will expand its subsidy program to cameras, portable video game machines, GPS devices.
Depending on how AT&T decides to price those connections, the firm could undercut some of the demand Clearwire has been talking about stimulating. "Casual use" plans are a prime example.
Where this all culminates, of course, is an omnibus plan that allows users access for a number of devices as part of a single account, much as users now buy "family plans" for multiple mobiles.
Tuesday, March 3, 2009
PC Subsidies Now Joining Phone Subsidies at AT&T
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
Subscribe to:
Post Comments (Atom)
-
We have all repeatedly seen comparisons of equity value of hyperscale app providers compared to the value of connectivity providers, which s...
-
It really is surprising how often a Pareto distribution--the “80/20 rule--appears in business life, or in life, generally. Basically, the...
-
Financial analysts typically express concern when any firm’s customer base is too concentrated. Consider that, In 2024, CoreWeave’s top two ...
1 comment:
Thanks for the useful information!! I prefer to use ATT services... It's new plans are really nice!!
Post a Comment