Broadband, Video, Mobile: What Will 1Q 2009 Show?

U.S. consumer spending on subscription TV, broadband, and mobile services will be "about the same" for most consumers, but about 15 percent say they intend to cut back in 2009, says In-Stat. The first test will come as first quarter 2009 results are released.

Should consumers do what In-Stat analysts think they might, these three service segments could see nearly a $5 billion decrease during the next 12 months.

The In-Stat might yet prove to be correct. But the latest round of earnings reports do not yet show evidence of the trend. comcast revenue was up 9.2 percent in the fourth quarter of 2008, the latest quarter for which returns are available. Time Warner Cable revenue was up 6.7 percent.

In February 2009 average spending at Verizon and Sprint increased by three percent and one percent respectively. T-Mobile and AT&T saw declines of slightly more than one percent each.

Still, since October, both Verizon and AT&T have seen relatively stable revenues, according to the Geezeo. Main Street Spending Index. Customer spending increased four percent at Verizon while AT&T customers are spending one percent more in the October 2008 to February 2009 period.

Sprint and T-Mobile, have seen a dip since October 2008. T-Mobile’s customer spending dropped by 9.36 percent and Sprint’s customer spending dipped 13.36 percent.

"It important to note, however, that all four of these firms have seen positive spending figures from this time last year, in both overall and year on year statistics," Geezeo says.

In its fourth quarter of 2008, Verizon grew year-over-year revenue over 12 percent in wireless, nearly 37 percent in broadband and video and over eight percent for the key strategic services offered by Verizon Business. In addition, ARPU grew 1.4 percent in wireless and over 14 percent in consumer. In the fourth quarter, Verizon grew revenue 4.6 percent.

At AT&T, fourth quarter revenue grew 2.2 percent sequentially and 3.4 percent year over year.

So it is likely that cutbacks, should they materialize, will have the effect of shifting revenue from some providers to others. It also is possible that aggregate industry revenue in each of the segments--wireless, broadband and multi-channel TV--actually will increase, though just about everybody believes that underlying secular declines in wired voice will continue, and might intensify.

In-Stat suggests that the biggest decrease in spending on mobile, broadband and subscription TV services, though, will come from households with income below $35,000, a finding most would find logical. The offset is that revenue and average revenue per user still seem to be growing, at least based on fourth-quarter results. Of course, the first quarter 2009 results will be instructive.