Wireless Providers to Collaborate on Marketing "Best Practices"

The Mobile Marketing Association says the four largest U.S. wireless service providers--Verizon Wireless, AT&T, Sprint, and T-Mobile USA-- have agreed to coordinate their mobile marketing guidelines with the MMA’s "best practices" guidelines. This industry-first agreement is intened to produce a dramatic reduction in the costs of launching mobile marketing campaigns, faster time to market for campaigns and improved consumer satisfaction by improving the consistency and efficiency of mobile marketing campaigns across the four major U.S. wireless service providers.

In addition to the four largest U.S. wireless service providers, major aggregators, brands and content owners includingVeriSign, Neustar, Limbo, and Thumbplay are supporting the process.

The agreement is expected to enhance efficiencies in running short code programs, accelerate the time to market for mobile campaigns, ensure monitoring programs and audit results are more consistent and reduce operational costs across the mobile marketing ecosystem.

http://www.mmaglobal.com/news/mobile-marketing-association-brokers-industry’s-first-cross-carrier-best-practices-verizon-wire