Video-on-demand libraries and widgets will be the first generation of video services driving adoption of connected television experiences in the U.S., according to Parks Associates.Some 33 percent of respondents are interested in widgets, and almost 50 percent are interested in premium Web content, including TV shows and movies, through a connected set-top box, says Parks Associates.
Among TV widgets Parks Associates believes have appeal are customized news, weather, sports, or traffic information.
“Broadband households are growing accustomed to viewing video off the Internet,” says Kurt Scherf, Parks Associates VP.
Scherf says consumers are willing to pay – either on the price of a television or as an additional subscription cost – for certain features.
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