Broadband adoption appears to have been largely immune to the effects of the current economic recession, say researchers at the Pew Internet & American Life Project.
In an April 2009 survey, more than twice as many respondents said they had cut back or cancelled a cell phone plan or cable TV service than said the same about their Internet service.
About nine percent of Internet users (seven percent of all adults) say that in the past 12 months they have cancelled or cut back online service.
Some 22 percent of adults say they have cancelled or cut back cable TV service in the past 12
months.
About 22 percent of cell phone users (19 percent of all adults) report that in the past 12 months they have cancelled or cut back cell phone service.
The latest survey also shows that U.S. home broadband adoption has reached 63 percent of adult Americans as of April 2009, up from 55 percent in May, 2008, say researchers at the Pew Internet & American Life Project.
Perhaps the better news is that the greatest growth in broadband adoption in the past year has taken place among population subgroups which have below average usage rates.
Among them, broadband usage among adults ages 65 or older grew from 19 percent in
May, 2008 to 30 percent in April, 2009.
Respondents living in households whose annual household income is $20,000 or
less, saw broadband adoption grow from 25 percent in 2008 to 35 percent in 2009.
Respondents living in households whose annual incomes are between $20,000
and $30,000 annually experienced a growth in broadband penetration from 42 percent
to 53 percent.
Overall, respondents reporting that they live in homes with annual household incomes
below $30,000 experienced a 34 percent growth in home broadband adoption from 2008 to
2009, Pew says.
Among adults whose highest level of educational attainment is a high school degree, broadband adoption grew from 40 percent in 2008 to 52 percent in 2009.
Among adults ages 50-64, broadband usage increased from 50 percent in 2008 to 61 percent in 2009.
Adults living in rural America had home high-speed usage grow from 38 percent in 2008 to 46 percent in 2009.
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