Are Fixed and Wireless Broadband Equivalents?

Consumer desire to substitute a wireless broadband connection for a fixed connection remains a question whose answers are yet developing. There are few markets, except Austria, where fixed and wireless broadband really are viewed widely by consumers as equivalent products.

So answer the question "yes" in Austria, where wireless and fixed products are seen as a single market, not two. In most markets, though, especially those with robust fiber to home availability, regulators at least do not see the existence of a single functional market.

In most developing markets, wireless might continue to be the preferred access method, so again there is no functional equivalence between fixed and wireless modes.

But at least in some European markets, consumers are, in fact, starting to choose their broadband connections based on price, rather than on whether the service is delivered using a fixed or mobile networks, says Pyramid Research. For fixed network operators, there likely is no good news in those findings.

First, fixed has to compete with mobility, head to head, and it that fight, mobility offers some value fixed services cannot provide, namely the ability to use the broadband connection outside the home. The other bad news: consumers see so little differentiation they are buying based on price.

Such equivalence is highly unusual. The European Commission, which recently deregulated the broadband access market in Austria precisely because it is so competitive, admits that the Austrian situation is unusual. It is the only European Community market where wireless broadband is widely deemed to be a functional substitute for wired services that price regulation is not needed.

Pyramid likewise argues there is a "strong link" between fixed and mobile broadband adoption. So strong a connection, in fact, that these markets can no longer be looked at in isolation, though today's broadband access market still primarily is a matter of competiton between fixed line providers.

But mobile broadband increasingly will affect the fixed sector, Pyramid believes, especially in markets where overall broadband penetration is low. That includes markets such as Russia, Slovakia and Ukraine. In such markets there is only limited opportunity for fixed-mobile broadband bundles, because the services are competitive more than they are complementary.

What remains to be seen, though, is what happens to a highly-competitive market for fixed and wireless broadband when fiber-to-customer services become available. Even the EC says it will continue to monitor the situation and might reimpose regulation if optical fiber is widely deployed. The reason is a belief that, in such a scenario, where wireless competes with fiber-to-home, the products will naturally diverge again.