Twitter appears to be profitable, on the strength of new deals with Google and Microsoft to allow indexing of Tweets, as well as lower telecom expenses, Bloomberg BusinessWeek says. As important as that is for Twitter and its investors, it also is good news for Twitter users, who now can have less concern that Twitter will vaporize for lack of a sustainable business model.
To be sure, the long-term model still must be created. But Twitter now has more breathing room to do so.
In exchange for making tweets, searchable on Google, Twitter will receive about $15 million, while the Microsoft partnership is worth about $10 million.
Twitter also achieved profitability by reducing expenses, particularly the money it used to pay mobile providers to disribute tweets as text messages.
Apparently Twitter has managed to renegotiate so many deals with carriers that the company pays far less for the services.
By some estimates, Twitter now requires about $20 to $25 million in operational costs. That means the two search deals basically cover Twitter's operational expenses, at least for the moment. That will allow Twitter to spend time creating an ad revenue stream and commercial services that would allow enteprises to analyze traffic, for example.
Monday, December 21, 2009
Twitter Appears to be Profitable
Labels:
business model,
Google,
microbloggin,
Microsoft,
Twitter
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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