Wi-Fi Hotspot Market Increasingly Provides "Mobile Offload"

Some proponents once touted Wi-Fi hotspots as an alternative to mobile or out-of-home broadband service. It increasingly look as though the Wi-Fi hotspot is emerging as a way of offloading traffic from the mobile network, as well as a way of supporting mobile devices that do not have data plans.

In-Stat estimates that hotspot usage will increase in 2009 by 47 percent, bringing total worldwide connects to 1.2 billion.

“Mobile operators have become increasingly involved in the hotspot market globally as they assess the potential of hotspots to offload wireless data traffic from overburdened 3G networks," says says Frank Dickson, In-Stat analyst.

Also, mass market adoption of Wi-Fi-enabled smartphones has significantly altered hotspot usage, with these devices accounting for the majority of access sessions in some locations,” he says.

Total worldwide hotspot venues will reach 245,000 locations in 2009, while AT&T is on course to experience 500 percent usage growth, year over year, In-Stat notes.