Google Adds "Place Pages"

One simple step any business can take to become more involved with mobile-based marketing is to take advantage of "Place Pages," a new feature Google is introducing.

Basically, a Place Page is a free one-page listing any business can sign up for, and which is available to mobile and PC-based searches using Google Maps.


Retailers can create a "Place Page" by going to the Google "Local Business Center" at
http://www.google.com/local/add/analyticsSplashPage?service=lbc&gl=us&utm_source=/lbc&utm_medium=van&utm_campaign=en&hl=en-US.

Listings are free to create. Think of it as a sort of enhanced phone book whose entries pop up on a Google Map search when a user is looking for something near a physical location.

There's more. The Place Page also allows retailers to create coupons, for example. Also, an analytics feature also allows retailers to track where customers are coming from and what they search for to find a particular retail location.