"Go Screw Yourself, Apple" Flash Evangelist Says

Apple doesn't support "Flash"-authored applications, favoring HTML5, a move that obviously harms Adobe's efforts to maintain an "open" standard for authoring Web video. Apple prefers HTML5 at least in part for technical reasons: it makes easier the task of inserting video-based advertising into video content.

Lee Brimelow is a Platform Evangelist at Adobe focusing on the Flash, Flex, and AIR developer communities, and has a succinct comment on what he thinks of Apple's position: "Go screw yourself Apple."

That's one way of assessing the threat Apple's approach to video applications causes in some quarters.

"Any real developer would not in good conscience be able to support this," Brimelow argues, calling the Apple move "hostile and despicable."

A move like this clearly shows the difference between our two companies, he says. "All we want is to provide creative professionals an avenue to deploy their work to as many devices as possible," he says. "We are not looking to kill anything or anyone."

The clear implication is that Apple is trying to "kill" Adobe's Flash business.

"This is equivalent to me walking into Macy’s to buy a new wallet and the salesperson spits in my face," says Brimelow. "Chances are I won’t be buying my wallets at Macy’s anymore, no matter how much I like them."

Lee's post