Tuesday, April 13, 2010

What's the ROI from Telepresence?

Unfortunately, "usage" is not the same thing as "return on investment" If those two metrics were in fact directly related, nobody would ever have a problem figuring out the return on investment from deploying any unified communications solution.

Generally speaking, one has to assess "success" using soft measures, though some will point to offset travel costs. The problem is that it is difficult to quantify "better quality communications" or "faster development time" or "reduced friction," though those are the sorts of benefits one would expect to see.

The trouble is that most of what one can quantify is "usage."

source

No comments:

Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...