Consumer spending on broadband access is climbing at a robust 15-percent annual rate. With a continuing shift to consumption of video, the rate of consumption could increase even faster. So it makes sense that Verizon Wireless would want to shift pricing to a mode where data usage is variable, as that is where the additional costs of providing service will grow.
Thursday, June 14, 2012
PwC Data Shows Why Verizon Wireless Pricing Moves Make Sense
The new Verizon Wireless pricing plans, which make U.S. domestic voice and text messaging unlimited and a part of the basic subscription, while shifting the variable cost of service entirely to the mobile data plan, make sense.
Consumer spending on broadband access is climbing at a robust 15-percent annual rate. With a continuing shift to consumption of video, the rate of consumption could increase even faster. So it makes sense that Verizon Wireless would want to shift pricing to a mode where data usage is variable, as that is where the additional costs of providing service will grow.
Consumer spending on broadband access is climbing at a robust 15-percent annual rate. With a continuing shift to consumption of video, the rate of consumption could increase even faster. So it makes sense that Verizon Wireless would want to shift pricing to a mode where data usage is variable, as that is where the additional costs of providing service will grow.
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