Long-form video content such as movies, sports and TV shows accounted for more than 60 percent of the total time users spent watching video online in the second quarter, a study by Ooyala notes. The share of time tablet viewers spent watching long-form videos also grew 47 percent in a single quarter, Ooyala says.
The Global Video Index, derived from the viewing trends of 200 million online viewers around the globe from April 1 through June 30, 2012, shows the lines between broadband and broadcast media continuing to blur as premium content shifts to a more mobile, multi-screen environment.
Long-form video running longer than 10 minutes represented more than half of all viewing for the first time in the second quarter of 2012.
The growth of video consumption has been rapid. Tablet, mobile, connected TV video views doubled between the fourth quarter of 2011 and the third quarter of 2011, Ooyala says.
Tuesday, September 11, 2012
60% of Viewed Online Video is "Long Form," Ooyala Video Index Indicates
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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