For Smart Phones, Bigger Screens are Significant

Phones with bigger screens are becoming noticeably more popular, a study by Kantar Worldpanel ComTech sugests. About 29 percent of the Android devices sold in the past 12 weeks have a screen size of over 4.5 inches, Kantar Worldpanel says.

Also, smart phones with bigger screens seem to correlate with different end user behavior.
For example, only 19 percent of consumers with a screen smaller than three inches download or watch videos, compared to 65 percent  when the screen is five inches or more in size.

ComTech data shows that the more engaged consumers are with their device, the more likely they are to stay loyal to an operating system or brand when they upgrade, the Kantar Worldpanel data suggests.

The latest smart phone sales data also shows that Android continues to gain share across Europe, now holding over two thirds of the market. In the United States and United Kingdom, the Apple iPhone is more popular.

Android has increased  its market share in Europe by 20.2 percent in the past year.

It’s hard to say whether bigger screens, service provider marketing priorities and pricing or end user preferences account for the differences in consumer choices about devices.