Tablets are transforming the way content is consumed and challenging the usage patterns for personal computers, according to J.D. Power and Associates, confirms.
U.S. tablet owners spend 7.5 hours per week browsing the Internet, watching videos, listening to music, and reading books on their device, compared with spending 9.6 hours per week on a personal computer for the same activities.
Tablet owners who also have a smartphone spend 40 percent more time browsing the Internet on their tablet than on their smartphone. Similarly, they spend 56 percent more time using gaming apps on their tablet than on their smartphone.
All of that suggests the reasons why it would be reasonable to expect a decline in PC sales over the coming years. PCs will be used for work tasks and content creation. Tablets and smart phones will increasingly be used for content consumption.
Thursday, September 13, 2012
Tablets are "Transforming" Content Consumption, Study Finds
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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