Smart Phone Sales Have Been a "Replacement" Market since Before 2010

Smart phone shipments have largely been a replacement market since at least 2010, when roughly two thirds of smart phones were shipped to users who were replacing a smart phone, rather than users who were getting a smart phone for the first time.

In facgt, NPD DisplaySearch has downgraded its 2012 forecast of new purchases from a range of 220 million to 230 million to the new estimate of 177 million. Those figures represent devices sold to new smart phone buyers. 

The volume of replacement phones sold to users who already have smart phones is expected to increase significantly, reaching 567 million in 2012, and nearly double that number by 2016, according to Hiroshi Hayase, NPD DisplaySearch VP.  

Smartphone Shipment Forecast

Source: NPD DisplaySearch Smartphones: Displays, Designs and Functionality