Where are Untapped Opportunities in E-Commerce?

James Slavet, of Greylock Partners, thinks there remain a few areas of the e-commerce space that remain undeveloped, including marketplaces, online to offline commerce (meaning transactions that take place in the physical world), and services that are “mobile-first” ways to find and book things like hotels, taxis, or send gifts and cards.

Of those three general areas of interest, mobile is directly involved with two of three, which explains the growing interest in mobile commerce, as distinct from simple mobile payment. 

Perhaps because there now seem to be many viable contestants in the mobile wallet and mobile payment areas, entrepreneurs seem to be shifting more in the direction of ways such mobile-first operations can change retail operating practices, the back office and supply chain, for example, or bridge the differences between offline and online commerce.

Amazon's new warehouse strategy, for example, which sites many more warehouses in many urban areas, could shift distribution in a powerful way, allowing one-day delivery in many cases, and even same-day in some instances. That would dramatically improve Amazon's competitive position, compared to place-based local retailers. Mobile can play a part, but more as the ordering front end. 

"Payment" and "wallet" are less strategic, in that view.