Cooks Worldwide Rely on Smart Phones When Shopping

What makes mobile "different" is the direct tie to "commerce." People use tablets to consume content, in many of the same ways they use PCs. But people tend to use their smart phones in a commerce setting more often, you might argue.

Cooks everywhere use their smart phones for meal planning and cooking inspiration, a new survey by Allreipes.com has found.

According to the survey results, mobile is a big factor in driving global growth. Nearly half of global consumers are turning to their smartphone for inspiration while shopping for food. 

That should come as no surprise. Increasingly, mobiles are being used for shopping, and merchants are responding.