The big deal for a large mobile service provider, when addressing the prepaid segment of the market, is to differentiate, protecting the perceived value of postpaid service while still offering an option for customers who prefer prepaid.
Aio Wireless, the new AT&T prepaid brand, will do so by not offering Long Term Evolution access. Aio expects the service to roll out in multiple markets across the United States during 2013, with an initial launch in Houston, Orlando and Tampa.
Thursday, May 9, 2013
Aio Wireless Differentiates Prepaid from Postpaid
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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