Aio Wireless Differentiates Prepaid from Postpaid

The big deal for a large mobile service provider, when addressing the prepaid segment of the market, is to differentiate, protecting the perceived value of postpaid service while still offering an option for customers who prefer prepaid.

Aio Wireless, the new AT&T prepaid brand, will do so by not offering Long Term Evolution access. Aio expects the service to roll out in multiple markets across the United States during 2013, with an initial launch in Houston, Orlando and Tampa.