Though Facebook posts generally are regarded as a form of "social" activity, while sending a text message is viewed as "communications," the difference between a one-to-many message and a one-to-many "post" is less clear. As a practical matter, it would be reasonable to suggest that use of over the top messaging cannibalizes some amount of text messaging, even if the two formats are not precisely perfect substitutes for each other. Sometimes, over the top messaging is a simple person-to-person form of communication.
Often, though, it is a one-to-many format. And that makes it more analogous to a Facebook post than a voice call or text message. That fuzziness occurs elsewhere. To some extent, social media become publishing outlets, not simply "votes" on what people think is important.
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