For Apple, "Winning" is Device Sales; For Google "Winning" is App Usage

There is some value in knowing the percentage of all mobile phones that are "smart," because that tells us something about the shape of "computing." But over time, all phones will be "smart," so the importance of "smart phones," as compared to "use of phones," ultimately will prove less relevant. 

Nor, in one sense, do all suppliers approach the "smart phone" market the same way. 
For Apple, which always has made money selling devices, revenue and profit margin matter. Samsung's concerns are similar. 

For Google, what matters is the base of users of its applications. And despite the ISP concern about "share of revenue" within the Internet ecosystem, one fact remains. As has been the case since the advent of the dial-up access market, the overwhelming share of revenue earned within the ecosystem is garnered by access providers. 

2013 05 BEA - ’Mobile is eating the World’ from bge20