Streaming Displacing Linear Radio, Stitcher Survey Suggests

It probably will not surprise you to learn that a survey suggests younger U.S. residents prefer to listen or watch "on demand" rather than listen to the radio. 

 Mobile streaming service Sticher conducted an online survey of 2,000 adults and found that 57 percent believe that in five years, Americans will primarily listen to streaming radio options over traditional AM/FM radio. 

The survey also found that U.S. residents aged 18 to 34 are far more likely to watch movies, television, and listen to music always or mostly on demand than their older counterparts. Duh. 

Streaming is displacing legacy modes of audio and video entertainment consumption virtually everywhere globally. 

strategy analytics global music streaming sales


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