Thursday, February 13, 2014

Where Does Verizon See Greatest Churn Danger?

The new Verizon Wireless “More Everything” program seems aimed at shared data plan accounts that buy 3 GB, or less, of Internet data usage each month, rather than heavier users on popular Verizon Wireless shared data plans.

That suggests Verizon sees the immediate churn danger among shared data accounts purchased by single users connecting multiple devices, or two-user or three-user accounts.

The new program features bigger data allowances for the same price formerly charged for smaller data allowances. Some customers will see their data allowance doubled for the same monthly price they paid previously, Verizon Wireless now says.

More Everything customers who choose to enroll in the Verizon Edge device program also will get $10 off monthly smartphone access for data allowances up to 8 GB, and $20 off monthly smartphone access on plans of 10 GB and higher.

Though unlimited U.S. domestic texting has been a staple of new plans across the industry, Verizon Wireless now is extended unlimited international texting, picture and video messaging (MMS).

Each More Everything line also will be able to  use up to 25 GB (or up to 250 GB on a 10 line account) of cloud storage from Verizon Wireless.

Verizon Wireless also is offering price breaks on some additional features, which can be added for no extra charge for three months, then costing $5 a month thereafter.

Among them are Family Base. Also, the Verizon Wireless International Long Distance Value Plan provides rates as low as $0.01 per minute to Canada and Mexico, and $0.05 per minute to many other countries in Latin America and the Caribbean.

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