One big question observers have had about the escalating mobile marketing wars in the U.S. market is whether Verizon Wireless would have to respond. It appears that is happening, on at least a limited basis.
Verizon will offer $100 for new lines from Feb. 7, 2014 to Feb. 28, 2014, on a two-year contract plan.
What remains to be seen is how the offers and counter-offers develop over time, with or without any merger between Sprint and T-Mobile US.
Friday, February 7, 2014
Verizon to offer $100 for New Lines in February
Gary Kim has been a communications industry analyst and journalist for more than 30 years, covering the business impact of technology. These days he especially studies changing business models and strategies.He speaks frequently at conferences and spends quite a lot of time organizing conferences and content as well.
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