Monday, February 16, 2015

Prices Matter: in Japan, Consumers are Buying More Feature Phones

As with most consumer products, mobile data plan prices do matter. In Japan, where mobile data plan costs are high, consumers seem to be deliberately buying feature phone devices that can be used without incurring high data costs.

Since 2012, smartphone sales in Japan have been falling. Since 2013, sales of feature phones have been growing.

Prices matter.

No comments:

Has Japan Internet Access Speed Fallen, or Not, Compared to Other Countries?

By one analysis conducted by Nikkei Asian Review , typical end user internet access speed in Japan has fallen, in a comparative sense, sin...