It isn’t yet clear what Apple might be up to in terms of connected car activities. Some think Apple will build an automobile, while others think Apple only wants to unify as much of the in-vehicle communications and applications experience as possible.
Whatever the reason, Apple has us all talking about the possibilities, which might be a signal sent about future huge product categories beyond the watch. Whatever the long term thinking, that possibility will help Apple attract and retain key employees attracted by the opportunity.
Despite the apparent fact that consumers do not really seem to understand what a connected car is, analysts are forecasting huge sales for connected car products and systems.
Transparency Market Research predicts the connected car market will reach $132 billion by 2019.