About half the time U.S. consumers spend with mobile apps is spent with social, messaging, media and entertainment applications, according to researchers at Flurry. In fact, a goodly portion of “communications” now is communitainment: communication for the sole purpose of entertainment.
That category includes Facebook, Whatsapp, YouTube and Snapchat.
Flurry data suggests that U.S. consumers continue to increase their time-spent on mobile devices, the average U.S. consumer spending five hours a day on mobile devices.
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