You are going to hear, quite often, that “90 percent of world data has been created in the past two years.” It is a evaluation made by IBM and illustrates the dramatic and exponential growth of largely unstructured data, generated by transactions, logs, records, social media, audio, visual and video consumption.
About 80 percent of all of that data is unstructured. Which is why big data and artificial intelligence now have emerged as strategic assets. AI is just about the only way to wring insight out of unstructured datasets so large.
Estimating a retailer’s sales by examining photos of cars parked in lots is one example of past efforts to correlate data. These days, it likely will make more sense to estimate sales by using location data from smartphones.
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