Wednesday, February 9, 2022

A Handful of Hyperscale App Providers--and Video--Drive Global Internet Traffic

There is a simple reason why hyperscale app providers  now drive global data traffic. The single greatest driver of WAN demand is movement of traffic between a handful of hyperscale app provider data centers.


In 2021 just six firms generated 57 percent of global traffic, and much of that WAN traffic supported data flowing between hyperscale data centers. In 2021, intra-data-center traffic was about at the same magnitude as data consumed by retail end users.  


moving between data center locations.  


source: Cisco 


About six firms are responsible for about 57 percent of 2021 WAN traffic, according to Sandvine. 

source: Sandvine, IN Forum


These days, voice demand is paltry in relation to content bandwidth--largely video--that flows between hyperscale application provider data centers and internet points of presence where local internet service provider traffic pours onto the backbones.

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