Mobility and Internet Access Buying is Similar to Consumer for Micro-Sized Organizations

There is a good reason why telco small business marketing often includes those organizations in a “mass markets” segment. “Micro” businesses with no more than nine employees often buy consumer mobile service plans, for example.

“Small” businesses with 10 to 49 employees more commonly buy business plans of some sort. “Medium” businesses with 50 to 249 employees buy business plans about 85 percent of the time, according to an Analysys Mason estimate. 

source: Analysys Mason 

Roughly the same might be noted for other products such as internet access. 

Perhaps the single biggest difference is that small- and medium-sized organizations are more likely to require dedicated internet access with assurances about bandwidth. Micro-sized organizations are much more likely to buy “best effort” consumer grade services.