Should Telcos "Stick to What They Know Best" or "Move into Adjacencies?

One recurring strategic problem for connectivity providers is whether to focus on what they know best--connectivity over the wide area network--or to move "up the stack" or "across the value chain" to take on new roles beyond connectivity. That has historically proven to be quite difficult.

But opportunities to reverse declining revenue growth rates might be difficult if service providers choose to remain focused primarily on their traditional connectivity roles, as revenue growth rates have slipped for the past decade globally.

For example, most telcos globally have to contend with revenue growth that has declined between 2017 and 2020, according to data from World Wide Technology. 

source: World Wide Technology 

Some of the challenges grow from various roles beyond connectivity, assuming continued low growth rates in the core connectivity business. In edge computing, for example, as with most other applications and use cases, the highest value--and most commonly the highest financial return--come from the actual application role. 

The lowest value, and typically most modest return, comes from the real estate function supporting edge computing. World Wide Technology estimates that 59 percent of edge computing revenue will be earned by the actual computing services--the end user facing apps-- supplier, for example. 

source: WWT, Analysys Mason 

As defined by Analysys Mason, the “edge location owner” role is the traditional connectivity function.

The “edge connector” role is different, entailing integration of edge computing with the enterprise’s current infrastructure, with specific focus on cybersecurity capabilities.

The “edge application enabler” role involves end-user use cases and associated applications. 

To succeed as an “edge connector,” mobile and fixed network service providers must operate much more as system integrators, with “some expertise” to “great expertise”  in integrating edge computing with the existing platforms. 

Few mobile or fixed operators have natural competencies as providers of the end-user-facing applications and business use cases.