The conventional wisdom is that enterprise services, underpinned by internet of things use cases, offer the biggest new revenue sources for service providers, but that remains to be seen.
Ericsson data suggests internet access--across mobile and fixed domains--could well supply the greatest revenue lift, and most of that will come from consumer segments of the market.
Consumer services including mobile, fixed voice, broadband, TV and video services accounted for an average of 56 percent of revenues for service providers globally in 2019, according to Ericsson.
In the mobile market, the consumer business generated 79 percent of overall mobile broadband revenues for service providers and this is expected to increase to 81 percent by 2024, Ericsson also predicts.
On the other hand, business customer revenues represented up to 44 percent of total revenues. The issue is the extent to which business or consumer markets will add the most incremental revenue upside in the 5G and coming eras, says Grandview Research.
The point is that consumer services might yet prove to be the driver of industry revenue growth over the next decade, despite the growing importance of new use cases including internet of things, edge computing and private networks that are primarily viewed as enterprise or business sources.
Much will hinge on how fast some legacy sources including mobile voice, fixed voice and linear entertainment subscription revenues fall.
Net change then is dictated by how fast new sources can grow, as well as how fast average revenue per account can grow in the key internet access area.
Aside from total market growth, some firms will see key revenue drivers shift as a result of market share gains or losses.
Fixed wireless might be key for some contestants while mobile market share shifts will drive growth for some contestants. The consumer market is likely to dominate results in those cases.
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