Innovation, including digital transformation, is hard. Perhaps 70 percent of efforts will fail. “Most of the leaders we surveyed (companies representing 17 countries and 13 industries) reported poor returns on their digital investments,” say Accenture executives Mike Sutcliff,
Raghav Narsalay and Aarohi Sen.
“A whopping 73 percent of enterprises failed to provide any business value whatsoever from their digital transformation efforts, according to an Everest Group study last year,” says Peter Bendor-Samuel is CEO of Everest Group, a management consulting and research firm. “Furthermore, 78 percent failed to meet their business objectives.”
Among the reasons for failure is “company culture.” Human beings and business processes must change for DX to be successful.
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