IDC has predicted that 65 percent of global gross domestic product will be “digitalized by 2022.” IDC also predicts that by 2023, 75 percent of organizations will have comprehensive digital transformation (DX) implementation roadmaps.
We might disagree about precisely what “digitalization” means without disagreeing that it ultimately must result in outcomes. It is one thing to change a business process; it is quite another to change a business outcome. So it is with any applied effort involving digital transformation. The objective is always to change business outcomes.
So here is the point: DX is important when it allows entities and organizations to achieve more.
By 2025, 75 percent of business leaders will leverage digital platforms and ecosystem capabilities to adapt their value chains to new markets, industries, and ecosystems, argues IDC.
Note the key phrase: “New markets, industries, and ecosystems.” New; not existing or incumbent or legacy.
That is not to say almost every business process will be affected; obviously that seems the case. But digitized processes do not help much if they do not also support the move into new markets, industries and ecosystems.
“In some cases, the use of digital tools and technologies can upend entire business models or create entirely new businesses,” McKinsey consultants say. “Look no further than the way the internet has changed the way consumers research and purchase airline tickets and hotel rooms, disintermediating many traditional travel agents—one of the original cases of industry reinvention,” McKinsey has said.
Or look at the way video-streaming services has disrupted the economics of traditional broadcast and cable TV channels.
Consider the way cloud computing has changed “how we do computing” but also has disrupted and changed the computing hardware and software businesses. Or look at the way enterprises, businesses and consumers now use computer applications and services: remote and distributed applications are the rule.
Our apps are stored “someplace else” and accessed using the internet when we need to invoke them.
We used to say that “digitization” allowed any media type to be transported over a single connectivity medium. It also has proven true that the internet allows almost any application or process to be supported by remote computing and storage facilities.
We have separated “where computing is used” from “where computing happens.” But there is more to it than that. Some might argue that DX is just what we used to call “information technology.”
It arguably is much more. According to IDC, DX is the way to achieve business advantage. We often have proxies for advantage. Sometimes we say DX is valuable because it increases resiliency, or provides agility. DX-enabled firms can survive crises better, and innovate faster. All of that really matters if revenue is at stake; if survival is at stake.
To be sure, customer experience, product development, fulfillment, marketing, human resources and all other business processes are potentially affected by DX. But it is the ability to protect the legacy financial returns and potentially accelerate revenue growth in new areas that is the foremost outcome of digital transformation.
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