E-Book Content Revenue $1.4 Billion in 2011

By 2013, U.S. consumers will purchase 381 million e-books, roughly four times the amount they purchased in 2010, according to Yankee Group forecasts.

E-books will bring in substantial revenues. Over the next three years alone, e-book sales will grow at a compound annual growth rate of 72 percent to reach nearly U.S.$2.7 billion by 2013. In 2011, e-book content sales will be about $1.4 billion, Yankee Group estimates.

Average selling prices of e-books will plummet. In 2010, consumers saw e-book prices fall 50 cents. This trend will continue. By 2013, the average e-book retail price will fall to $7, down from an average of more than $9 in 2009.

Yankee Group Research Report