E-books will bring in substantial revenues. Over the next three years alone, e-book sales will grow at a compound annual growth rate of 72 percent to reach nearly U.S.$2.7 billion by 2013. In 2011, e-book content sales will be about $1.4 billion, Yankee Group estimates.
Average selling prices of e-books will plummet. In 2010, consumers saw e-book prices fall 50 cents. This trend will continue. By 2013, the average e-book retail price will fall to $7, down from an average of more than $9 in 2009.
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