This number shows all applications that have been developed on both platforms, but doesn’t mean that today you’ll find exactly one million apps if you combine the two largest mobile app stores, since some apps run on both platforms.
It isn't always so easy to figure out what it all means, though.
Some apps are helpful for branding or marketing, while others actually represent new products and categories. A million Android and iOS apps
Large brands use apps to create or support major ad campaigns, for example. In other cases, such as mobile gaming, apps arguably represent a new category of "games" that increasingly compete with console gaming.
In the former case, apps are helpful in the same way that other channels are helpful; in the latter case the foundation for whole new revenue streams or business segments.
In a third set of cases, mobile apps are more about user engagement, making it easy for users to interact with content sites they also use when in tablet or PC mode. In yet other cases, mobile apps create a capability that might have indirect or direct monetization potential, but are important for the displacement of other apps that represent a revenue stream.
Facebook Mobile Messenger, for example, could disrupt mobile service provider text messaging revenue. Facebook Mobile Messenger
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