U.S. Smartphone Market is a Bit Like Fashion

Smartphones and other mobile devices are a bit like fashion, introducing a great deal of volatility.

According to The Nielsen Company’s monthly surveys of U.S. mobile consumers from July 2010 to September 2010, consumers planning on getting a new smartphone had a very clear preference: A third (33 percent) wanted an Apple iPhone.

Slightly more than a quarter (26 percent) said they desired a device with the Google Android operating system. And 13 percent said they wanted a RIM Blackberry.

Those same surveys for January 2011 to March 2011 show significant changes. According to the latest figures, 31 percent of consumers who plan to get a new smartphone indicated Android was now their preferred OS. Apple’s iOS has slipped slightly in popularity to 30 percent and RIM Blackberry is down to 11 percent. Almost 20 percent of consumers are unsure of what to choose next.

U.S. Smartphone Market: Who’s the Most Wanted? | Nielsen Wire