Apple Leads Smartphone Installed Base, Android Leads in Share

According to November data from The Nielsen Company, the popularity of the Android operating system among those who purchased a smartphone in the last six months (40 percent) makes it the leading OS in terms of market share, defined as new sales. Apple still leads in terms of installed base.

But despite its surge among recent acquirers, when it comes to overall installed base of users, Android OS (25.8 percent) is still behind Apple iOS (28.6 percent). RIM Blackberry’s position is less clear: Its share (26.1 percent) puts it within the margin of error of both Apple iOS and Android.

Apple Leads Smartphone Race, while Android Attracts Most Recent Customers | Nielsen Wire