Downturn Changes "Build or Buy" Economics

SureWest Communications plans to pull back on the expansion of its fiber-to-the-home network next year in an effort to free up cash to buy other telecommunication companies, according to the Kansas City Business Journal. The possible change in growth strategy is a direct result of the decline in equity values that now makes it more affordable to buy assets rather than build new broadband access infrastructure. 

The economic downturn has lowered the stock values of many other telecommunications companies, while SureWest’s stock price has ticked upward. That happy prospect now makes possible acquisitions that some other firms might not be able to pull off. It’s at least temporarily become cheaper to buy telecom companies and networks than to build out a network, SureWest CEO Steve Oldham says. 

The company plans to cut its capital expenditures by about a third in 2009. In 2008, SureWest’s capital expenditures are expected to total about $86 million. Next year, SureWest plans to reduce its capital expenses to between $55 million and $60 million, with 17 percent dedicated to a network expansion. 

If acquisition opportunities don’t arise for SureWest in the coming months, the company would put more money back into adding more fiber connections on its existing network, Oldham says. 

One predictable outcome of the current recession, as always is the case, is a wave of mergers and acquisitions, and SureWest looks to be a buyer. 

2009 Business Comms Spending Probably Flat

Overall spending by all U.S. businesses on wired and cellular calling is forecast to reach nearly $140 billion by the close of 2009, says a new market research report from Insight Research. Insight doesn't make a specific forecast for how that will stack up against 2008 spending, but the company's other forecasts suggest slight growth in 2009. 

Wholesale trade; financial, insurance, and real  estate services; professional business services and communications verticals accounted for 70 percent of total  business telecom expenditures by the end of 2008. Add durable manufacturing and healthcare and these six verticals would account for over 80 percent of total business telecom expenditures.

The study predicts that cellular calling will account for just over 41 percent of the U.S. corporate phone bill for telecommunication services in 2009, and is the fastest growing  expense area. 

Insight Research estimates that businesses spent $81.4 billion on wireline services in 2008. Over the forecast period, an increasing percentage of the business revenue growth will come from enhanced services, often for vertical industries, as telecom providers seek to avoid damaging price competition by positioning their services as value-added solutions rather than commodities.

Insight estimates that the total U.S. telecom wireless market will reach $147.7 billion in 2008. The CAGR for the forecast period is 

estimated to be 15.2 percent. Thus, unlike the wireline market, the wireless market will continue to grow over the next five years, reaching $299 billion by 2013. 

In the fourth quarter of 2005, Verizon Wireless accounted for 40 percent of the company’s total revenue, as compared to the fourth quarter of 2004 in which wireless revenues accounted for 35 percent of the company’s total revenue. In terms of 2006 annual revenues, 

Verizon reported the following: Verizon Wireless contributed $38 billion to the bottom line; Verizon Telecom contributed $33.3 billion; and Verizon Business contributed $20.5 billion. For 2007, Verizon Wireless contributed $43.9 billion to the bottom line, up 15.3 percent from 

2006; Verizon Telecom contributed $31.9 billion, which was a drop from 2006; and Verizon Business contributed $21.2 billion.

All the data suggests that wireless will continue growing faster than all other segments.

 

Wireless service revenues are expected to grow at a compounded rate of nearly 16 percent annually from 2008 to 2013, while growth in wired services remains essentially flat.

Possible Increase in Wireless Substitution

If survey respondents act the way they say they might, we could see an acceleration of wireline voice substitution during the recession.  

Sprint sponsored a survey that found 32 percent of respondents are likely to eliminate their landline service and rely solely on a mobile phone in order to save money. About 18 percent of respondents already do not have landline phone service at their home.

When asked why they would give up their landline phone, 76 percent said they would disconnect in order to save money.

The findings are significant as all service providers are watching for signs of churn behavior, service downgrades and other actions consumers could take if they really are interested in saving money during the recession. 

Some 36 percent of respondents say "a mobile phone is the only phone they will ever need." 

The recession will end, of course. People will not have the same motivation to cut their landline service for financial reasons.  But there is one question we are not asking that will bear on demand for wireline voice service: if one argues there is a secular trend for people to abandon wired voice lines for wireless, one has to account for the reasons millions of consumers are keeping their voice lines, but moving them to cable providers. 

The question might more appropriately be asked: what value-price relationship is compelling enough for people to continue using wireline voice? At the moment, part of the answer seems to be that the service still is viewed as useful, when it does not cost as much. Certainly that would seem to be the cable digital voice customer profile. 

What nobody has had a chance to test on a wide scale is fixed broadband voice, delivered at a price so compelling the value-price relationship is changed. Someday we'll see such tests. 

Cbeyond Web Hosting Move Illustrates Trend

Cbeyond has announced a new "Enhanced Web Hosting" service for small businesses. The service package includes a design- it-yourself tool, marketing capabilities and an e-commerce solution.

The enhanced service is an example of an important trend: retailers of communication services to small and mid-sized businesses ultimately will be in the managed services businesses in a broader way than simply supplying voice and broadband access.

The math is simple enough: about 25 percent of SMB spend is for communications; about 75 percent for applications and hardware to support applications. To get more of the wallet, retailers of SMB services have to address applications, not just voice and broadband access.

Cbeyond's Enhanced Web Hosting package offers small businesses the essential tools to launch and manage their online Web presence. With this package, Cbeyond can host a company's website, configure their domain or transfer an existing domain to the company's Cbeyond account. Further, the design-it-yourself Web application available with this package enables small businesses to build and customize their own website by choosing from more than 200 pre-configured, easily customizable templates. The package also supports flash and video files to create a rich user experience.

International LD Gets More Mobile

At least where it comes to international long distance, sometime in 2009 it is conceivable that more calls will terminate on mobiles than on fixed lines, according to researchers at TeleGeography.

That doesn't mean most international calls will originate on mobiles, though. One of the dominant patterns will be landline origination, mobile termination.

The reason users and service providers will care about such trends is that retail prices and intercarrier compensation rates are based at least in part on what sort of network terminates a call. So changes in termination patterns directly will affect revenues that accrue to various providers of terminating service.

If You Build Will They Come?

Though it now is apparent communications service providers will have to become managed service providers over the long term, the way the need for viable applications is discovered, thrid party applications can be developed and sold remains a thorny problem. 

And the problem is measurably harder on the mobile side of the business, if only because applications have be tweaked for every handset the apps are supposed to run on. For this reason, some developers may well find it is easier to work with fixed line providers, as crazy as that might sound. 

Nor is it going to be especially easy for independent developers to get business deals done. "For two guys in a garage to make five different code applications, it's very hard," says Mark Kvamme, Sequoia Capital principal. 

The dream is to have any application run on any device and over any network. Ideally that allows developers to concentrate on what engages end users, instead of how to develop and deliver the apps. Platforms with large user  bases will help. The Apple iPhone is the best current example, though many have hopes for Google's Android OS as well. 

But business models remain a challenge as well, as it is doutbtful advertising will support most of the new apps developers expect to make available. That means subscriptions, which in turns means a really-compelling value proposition and serious willingness to pay. Few apps so far have that sort of status. 

For that reason along, a focus on business apps would seem to make sense, though the thought probably is unappetizing for many developers. 

All of which suggests the managed services business has a rather large opportunity before it, if some of these obstacles can be surmounted. Namely, make the process of aggregating demand, then authoring and delivering services--with huge scale--and simply. 

How Should VARs Sell Carrier Services?

Many solution providers these days would at least consider adding carrier sales to their product mix, providing the business case makes sense. But the actual sales model any particular solution provider should—or can—take will depend on several factors, say executives at Level 3 Communications, including:

• The current size of a solution provider’s customer base

• Rate of new customer growth

• Typical customer requirement for support at one or multiple locations

• Geographic scope of a solution provider’s operations

• Alignment to current solution provider strategy and focus

In broad outline, the “go to market” strategy will have smaller local VARs profiting from a “referral” or “assisted sale” fee arrangement. Some solution providers will consider becoming sub-agents. Solution providers serving multi-location enterprises will become carrier sales agencies

The new sales operations to sell carrier services can take several forms, Level 3 says.  If the agency route is selected, smaller organizations will train existing staff. Larger organizations may hire personnel with carrier sales experience. 

If a solution provider decides to take a less-extensive role, solution providers may choose simply to make referrals. In a more-substantial role, solution providers might become sub-agencies affiliated with a master agency.

There is no single business arrangement that makes equal sense for every solution provider. The typical smaller value added reseller with perhaps a dozen employees or less, working in a single metropolitan market, may not generally find that a feasible route, and might well opt for a referral fees model.

Broadband Stimulus Coming?

The Telecommunications Industry Association and Communications Workers of America have sent U.S. congressional leaders the outlines of a broadband deployment incentives program which they suggest be made part of any economic stimulus package passed by Congress early in the new year.

The proposal emphasizes tax incentives and direct grant. Specifically, the groups suggest allowing wireless broadband deployments to expense 75 percent of investments. Alternatively, the groups suggest a 15 percent investment tax credit for networks capable of 1.5 Mbps downstream/384 kbps upstream.

They suggest and 100 percent expensing or a 20 percent investment tax credit for new infrastructure capable of 3 Mbps downstream/1 Mbps upstream. the groups also recommend a 40 percent investment credit for a network providing 5 Mbps downstream/1 Mbps upstream.

For fixed broadband infrastructure, the groups suggest 50 percent expensing or a 10 percent investment tax credit for networks capable of 3 Mbps downstream/1 Mbps upstream, 75 percent expensing or a 15 percent tax credit for 25 Mbps downstream/5 Mbps upstream, or 100 percent expensing or a 20 percent tax credit for 50 Mbps downstream/20 Mbps upstream infrastructure.

They further propose a 40 percent investment tax credit for a network providing 100 Mbps downstream/20 Mbps upstream.

For satellite broadband infrastructure, which plays a special role in national broadband deployment, tax benefits associated with particular service capabilities remain to be determined, the groups now say.

The groups argue for investment in four segments: fixed broadband, wireless broadband, satellite broadband and broadband core and backbone transport.

The proposal also suggests “direct grants” for rural broadband deployments. TIA suggests a $25 billion grant program for deployment of broadband infrastructure in unserved areas.

Consumer Recession Behavior Still Consistent

In some ways, consumer behavior is similar to past behavior in recessions, a Parks Associates survey finds. What is similar is the greater--not lesser--reliance on multi-channel video services.

What is different is the bigger role for video on demand, especially of the "free" or "subscription" variety.

One suspects, though data is not yet available, that roughly the same sort of trend will be seen in the mobile and broadband access areas as well. People aren't going to disconnect. But they might shift buying a bit, delaying upgrades or purchases of advanced features and services.

Viral Works

Social media marketing might be more effective than just putting ads on social networks, according to SheSpeaks. The reason? Though women are active social networkers, a substantial percentage ignore ads or are annoyed by them. About 26 percent of respondents to a recent SheSpeaks-sponsored survey actively ignored most online ads and 20 percent were annoyed by ads on social networking sites.

For that reason, SheSpeaks argues that social media marketing—not just ads on social networks—could be especially effective among women for spreading word-of-mouth information.

About 46 percent of all women surveyed by SheSpeaks now use social networks. And since most observers note that Internet use and social networking are more common among younger users than older users, it probably is noteworthy tht more than 40 percent of women in their 40s have a social networking profile, and women with children seem to be active social networkers.

More than 70 percent of women with children ages 13 to 17 had talked about products on social networks, compared with 62 percent of all responding women.

“40-somethings are active users and members of online social networks,” says Aliza Freud, CEO of SheSpeaks, in a statement. “These women have started to use the Web and social networks in ways that mirror the rest of their lives—from finding out about a product to shopping or monitoring their children’s activities.”

Female Internet users ages 45 to 54 are a larger audience than male Internet users of the same age, according to comScore Media Metrix. There are also far more female Internet users ages 45 to 54 than there are ages 55 to 64.

When Bad People Use Good Technology

Technology now plays a key role in enabling terrorists, says New York Times reporter Jeremy Kahn. The attackers studied satellite images of the city online, navigated using the global positioning system, used a satellite phone and VoIP. In fact, VoIP was used during the Mumbai hotel attacks during the occupation of at least one hotel to keep terrorists aprised of security force movements, Kahn notes.

Indian security forces surrounding the buildings were able to monitor the terrorists’ outgoing calls by intercepting their cellphone signals. But Indian police officials said those directing the attacks, believed to be in Pakistan, were using a VoIP phone service that has complicated efforts to determine their whereabouts and identities.

In mid-October, a draft United States Army intelligence report highlighted the growing interest of Islamic militants in using VoIP, noting recent news reports of Taliban insurgents using Skype to communicate. 

Some people reflexively complain about electronic surveillance and privacy, which are reasonable concerns. Despite being unable to name a single instance when a a lawful U.S. citizen's use of technology has proven to be a problem, those same people would deny intelligence agencies the tools they need to prevent attacks or catch perpetrators. 

Several hundred innocent people are dead. A bit of balance would be nice. 

Recession ARPU Impact: This is Why

Alan Weinkrantz over at 3Screens.com makes a point that illustrates the likely impact of the current recession on retailers of voice, data an video services to consumer customers: average revenue per unit is going to be under pressure. Weinkrantz points out that he reduced his triple play billing from $164 to $94 per month by threatening to churn to another provider. 

"You just have to call 800-288-2020 and ask for a discount by telling them you are thinking of switching to your local cable or satellite provider," he says, saying that his U-verse Voice service pricing went from $35 to $25; U-verse 400 went from $99 to $59 and 

Broadband Elite went from $30 to $10. The discount is good for six months. 

"I told them to note it on my record that I was going to call back in May to ask for the same thing again," he says. 

53% of American Adults are "Gamers"

Some 53 percent of American adults age 18 and older play video games and about one in five adults (21 percent) play everyday or almost everyday. While the number of video gamers among adults is substantial, it is still well under the number of teens who play. Fully 97 percent of teens play video games.

Younger adults are considerably more likely than older adults to play games, and the likelihood that an adult is a video gamer decreases significantly with age.

Fully 81 percent of respondents18-29 years old play games, while only 23 percent of respondents 65 years old and older report playing games, according to to a recent Pew Internet & American Life Project poll.

Overall, men (55 percent) are slightly more likely than women (50 percent), and urbanites (56 percent) are a bit more likely than rural-dwellers (47 percent) to play any kind of digital game. There is no significant difference in game playing across income groups or between suburbanites and adults from other locales.

A person’s education level is another predictor of video game play. Some 57 percent of respondents with at least some college education play games, significantly more than high school graduates (51 percent) and those who have less than a high school education (40 percent).
Current students who are 18 or older are also avid players. Notably, 76 percent of students (82 percent of full-time and 69 percent of part-time students) report playing games, compared with 49 percent of non-students.

AT&T Will Hit 10% Video Penetration in December 2008

AT&T now says it will end the year with more than one million U-verse (multi-channel video) subscribers. The company expects to surpass that milestone in mid-December. That is important for people who track progress telcos are making in the video market, which is the mirror image of telcos losing voice customer share to cable companies.

At that level, AT&T will have surpassed 10 percent penetration within one year when we begin marketing operations. That itself is a milestone on the way to stable long-term penetration for wired network providers, which has in some other cases reached 30 percent or higher levels in a few markets where there is robust multi-channel video competition. Verizon has attained that level in some of its FiOS video markets, for example.

Most telcos probably think they will get to 20 percent in several years. Verizon already has hit about 24 percent penetration where it offers FiOS video. On average FiOS TV achieves 17 percent penetration in just 12 months and over 26 percent penetration within two years, Verizon reported in the third quarter of 2008.

Covad Certifies PBXes

Covad Communications has certified IP PBXs from TalkSwitch, Grandstream, Vertical and Epygi for its new Covad Integrated Access service.
 
IP PBXs certified by Covad include:
* TalkSwitch IP PBX equipped for VoIP (models 244/248vs, 284/288vs,  484/488vs and 844/848vs)
* Grandstream GXE502X ALL-IN-ONE IPPBX 
* Vertical Xcelerator IP
* Epygi Quadro 2x and Quadro 4x IP PBX